Act of Courage –
Just Do it!
By Felicia R.
Beard
Register for Paper Trails’ "Starting Your Business 101" Seminar, Saturday, May 23, 2015, 9:00 AM – 3:00
PM. Go to www.mypapertrailsonline.com for more information and
to register.
“Just Do It”. Interesting little phrase branded by Nike,
that is quite impactful. Of course, this
phrase has been used by many for generations but Nike grabbed hold and ran with
it (both figuratively and literally). And
why not! It makes sense, especially when
you are an apparel company created to provide clothing for athletes and
individuals who “just do it” every day. Nike’s
“Just Do It” campaign ingeniously inspires courageous acts to make something
happen. It inspires competition, whether
that be against an opponent or team; or competition within yourself to improve
your current state or achieve a goal. Regardless, it pushes people to win by motivating
them to “do”. You can’t even conceive of winning if you don’t “do”.
I have met a number of people who
are interested in starting a business. Some have many reasons for why they cannot
attain this goal –i.e., not enough money, no staff, lacking expertise in certain
area, etc. These are good reasons but ultimately these are excuses! Truth is where there is a will there certainly
is a way, especially in the capitalist nation of the United States of America.
Our country thrives on the creation of small businesses and has created a
number of resources to support, strengthen and grow business. Unfortunately, if
you are not courageous and allow your excuses to hold you hostage you will
never know the beauty and reward of owning a business. You will be like the
person who dreams of cycling for the U.S.A. Olympic team but never buys a bike.
The 2nd Quarter Fiscal
Report for the Nike Company states their revenues at a 15% increase to $7.4
billion (see www.news.nike.com/earnings).
Your company may not be a Nike today but even Nike began somewhere…I am betting
they started by “Just Doing It!”
Start your business today. Be courageous, take your first step and do it!
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